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VIP BRAND VOICE & MESSAGING INTENSIVE
Define your brand’s purpose, what it needs to say, and how to say it so your ideal audience will sit up and listen.
Sustainability Brand Strategist | Four Weeks Exclusive Access| Bespoke Brand Story, Voice, Messaging & More | £3,000
Struggling to articulate what your business does?
Can’t decide which words to use? Or when or where to use them?
You are not alone…
Many business leaders, especially those in the sustainability space, find they’re so close to the day-to-day operations that it’s hard to see the wood for the trees.
This lack of clarity often results in marketing messages that are, quite simply, all over the place…
Your VA writes about the organisation in one style. Your social media manager splashes hashtags about in another. Neither tell the same story. It’s anyone’s guess how you’ll introduce the business at the next networking event. And don’t even get your compliance lead started on greenwashing worries!
No need to fear.
Write Rabbit is here to help.
Write Rabbit’s premium VIP Brand Voice and Messaging Intensive gives business leaders the clarity and confidence to communicate their brand’s purpose and sustainability journey in the most authentic and appealing way for prospective clients.
Minus any sleazy mainstream sales speak or wishy-washy wordplay!
Collate | Connect | Co-Create | Craft
Everything starts and ends with your brand’s Very Important Purpose or VIP.
Using essential details about your business collated together, I’ll work hand-in-hand with you to clarify your brand’s authentic purpose and join the dots between this, your business targets, impact goals, and your ideal audience. Together, we’ll then co-create a voice and messaging approach. And finally, leaning on my extensive branding, marketing, and sustainability knowledge, I’ll craft key messages for you to confidently apply across all business communications.
The outcome?
You’ll be empowered to use your brand’s VIP to develop marketing messages with confidence, ease and strategic vision.
To help you along the way, you’ll also get a robust yet flexible set of Brand Voice and Messaging Guidelines.
This evolving brand ‘rule book’ enables everyone involved in your business communications to speak and write about it consistently and strategically. And always with your purpose as their North Star.
In fact, you can refer back to it when making many different decisions:
Thinking of changing up your services but aren’t sure if they’ll suit your ideal client? Check the guide.
Trying to decide if an upcoming industry trade show is the best bang for your brand's buck? Glance through the guide.
Updating your social media strategy? You guessed it - take another look at your Brand Voice and Messaging Guide.
In short: if you want to refine your business’s focus and magnify its positive impact through an actionable plan (and you want it fast!), then Write Rabbit’s one-month VIP Brand Voice and Messaging Intensive is for you.
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Ready to dive into the detail? Here’s how it works…
WEEK 1.
Collate & Contemplate
When your VIP month begins, you’ll spend a few hours contemplating your business, its values, and its ultimate purpose. I’ll provide you with resources, and a questionnaire to complete that will help you frame and collate this essential information.
WEEK 2.
Clarify, Connect, Co-Create
Your second week begins with an online workshop. In this 4-hour 1:1 session, we’ll unearth and clarify your brand’s Very Important Purpose before connecting the dots between this, your business goals, and your ideal audience. We’ll also co-create a crystal clear brand voice and messaging approach.
WEEK 3.
Condense & Craft
Once the workshop is over, you’re free to carry on with what you do best. In the meantime, I’ll be condensing everything we covered and carefully crafting it into seven essential elements for your brand’s success. All 7 will be included in your bespoke, actionable Brand Voice and Messaging Guide. This handbook will empower you and your team with the right words to confidently communicate your brand.
WEEK 4.
Clarity Call & Use Cases
Your VIP month closes with a 60-minute call when we’ll step through your bespoke guide to check that everything expresses your brand just as you’d like it to. We’ll also take a look at a few examples so you can see the strategy in action and practice applying it to your business with me by your side. And, just like that, your shiny new bespoke Voice and Messaging strategy is yours to use and share with all your communication collaborators!
FINAL FOLLOW-UP.
Application & Accountability
Roughly 6 weeks after the clarity call, we’ll get together again for a 30-minute accountability session.
This gives you time to put everything we’ve created into practice, keeps you accountable, and allows for further thinking around your brand’s future. If you’d like to refine the strategy further, or you need help applying it to your copy, we can also chat about the ongoing brand and copywriting support services I offer.
Write Rabbit’s 7 Essential Elements for Brand Success
Besides having four weeks of exclusive access to a pragmatic professional Sustainability Brand Communication Specialist (your business is my primary focus for that time!), you’ll walk away from your VIP intensive with:
A BRAND STATEMENT
a concise elevator pitch / boilerplate text
CLEAR BRAND VALUES
the most important things you’d like to be known for
A DEFINED BRAND VIP
the ‘why’ behind where your brand is heading, AKA its Very Important Purpose
TONE OF VOICE
how your brand is expressed in words
YOUR BRAND STORY
the narrative that expresses your brand while appealing directly to your audience’s needs
BRAND PILLARS & PROOF POINTS
the main themes that will guide all your brand and marketing messages going forward + why they’re important
KEY BRAND MESSAGES
strategic and purposeful messages to apply across all your communications
But there’s plenty more behind the scenes…
During your VIP intensive, there’s a lot of my process you won’t see.
I never write a word without reason. So, I’ll also be deep-diving into researching your industry, your competitors, and your audience. I’ll analyse how they tick so that I can ensure your brand positioning, voice, and messaging are unique.
I’ll also lean on my strategic brand development skills and strong sustainability knowledge to create actionable brand messaging that works for your business goals, your audience, and your impact.
Sound like hard work? Not for me! Brand strategy is my happy place!
And if you need further help putting this strategy into action once our week is done, I work with a carefully curated team of purpose-led creatives who can support your business with one-off brand and marketing projects or be by your side long-term.
“Tash is an extremely knowledgeable professional, very reliable and easy to work with.
She managed the whole rebranding, marketing and communication strategy, and new website content of our new brand for our 10th year anniversary and I was amazed at the quality in all her work.
Her specialization is broad within communication, branding, and copy, all at the very highest level.”
Angela Fabre - Dwell Ghana
“I will make this simple: If you are a sustainable business trying to do some good in the world, get in touch with Tash!
Not only did she write beautifully crafted e-mails, she helped us define our 'voice' and 'tone', which came across so clearly. This is NOT something we could have done on our own.
The results speak for themselves: we have increased our followers nearly five-fold so far with Tash's help, and the engagement we got from our e-mail campaign far exceeded typical e-mail campaign 'benchmarks'.
On top of it all, she's just super, lovely and fab!.”
Andy Caulton - Hope Energy
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The VIP Brand Voice and Messaging Intensive is right for you if…
You don’t have the time to go through a six- to twelve-month brand development process.
You’re struggling to clearly and succinctly explain what your business does.
You need help figuring out how your brand should say what it says, i.e. help to define its Tone of Voice.
You’d like to have tailor-made sets of specific words that embody your brand for use across all communications.
You want to share your sustainability journey authentically, without shoving it in people’s faces, while also ensuring you’re not purpose-washing or greenwashing.
You want to give your team (or third-party suppliers) guidelines that empower them to consistently and confidently communicate the unique value your business delivers for your clients, your community, and our planet.
You want to have peace of mind that your brand has been well thought out and accurately represents everything you’d like it to be.
You need the brain space and professional guidance to refine and express your brand’s purpose so that all stakeholders are inspired to connect and engage with your organisation.
Or, you know your purpose but need help deciding on strategic messaging themes that make sense for both your business and your audience.
Let’s talk investment.
You’re just one month away from having a powerful, purposeful brand voice and tailor-made messaging strategy.
Your intentional investment in your brand’s development will give you:
A 4-HOUR 1:1 WORKSHOP*
A BRAND STATEMENT
CLEAR BRAND VALUES
A DEFINED BRAND VIP
TONE OF VOICE
YOUR BRAND STORY
BRAND PILLARS & PROOF POINTS
KEY BRAND MESSAGES
60-MINUTE CLARITY CALL
30-MINUTE ACCOUNTABILITY SESSION
Total Price: £3,000
*The 1:1 online workshop includes spaces for two participants. If your department or firm is larger or has a more complex structure, please contact me for information on timing and pricing for additional participants. Likewise, if you would prefer to have this session in person, please let me know, and I’ll provide you with a personalised quote covering venue hire, etc.
The FAQs...
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I only take one VIP brand intensive booking per month and am typically booked out two months in advance. So, the sooner you secure your VIP dates, the better!
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Before we begin working together, I’ll give you a rundown of what I can realistically complete during your VIP month. So, you’ll know exactly what to expect. And, if I think your business might need something else, I’ll walk you through those ideas too.
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You’ll receive the preliminary resources and questionnaire as soon as you make your booking, and you’ll need to complete those by the end of the first week of our month-long intensive.
We’ll schedule a date and time for the online five-hour 1:1 workshop for the second week of the month s soon as you’ve booked your intensive
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Working with a professional brand strategist does require your input. In fact, your insights will be essential for me to deliver a strategy that works for your business and its audience.
You will need to set aside two to four hours to complete the preliminary questionnaire and another five hours for our 1:1 workshop. Depending on what we speak about in the workshop, you may also need to send me further info and/or resources, e.g. any audience research you already have.
However, once that’s done and dusted, you can carry on with what you do best undisturbed while I work my brand magic.
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The strategy will be editable so that you can update it when you need to, and I’m happy to answer any questions you might have in our 60-minute accountability call. This call happens roughly six weeks after your VIP month ends.
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The investment for the VIP Brand Voice and Messaging Intensive is currently £3,000.
You can pay this in two parts: 50% to secure your booking and 50% on delivery of your guidelines. But! If you pay in full at the time of booking, you will be eligible for a 5% discount.
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Once we’ve had our initial introductory call and we’ve agreed that we’re a good fit, I’ll email the contract, invoice, and calendar booking link to you.
You can either make two payments of £1,500: one to secure your booking and the other on completion. Or, if you decide to pay in full at the time of booking, you will be eligible for a 5% discount.
The first payment locks your VIP month into my diary and jumps you right to the front of my client queue.
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Yes! I’m happy to offer a discount for multiple projects (brand strategy or copywriting) if they are booked at the same time.
The discounted amount depends on how many projects you are booking at once. We can chat about this on our initial call together.
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Growing a business isn’t straightforward, especially when it’s one with a purpose beyond profit. With Write Rabbit’s VIP brand intensive, you’ll be empowered to show up with confidence, talk about how your business is unique, and clearly express the value you have to offer the world. The experience of this process, as well as the brand guidelines you’ll walk away with, will help you grow your small or new business with ease.
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The only element of Write Rabbit’s VIP Brand Voice and Messaging intensive that may not suit a larger business, is the 1:1 online workshop. The package includes spaces for two participants. If your department or firm has a more complex structure and would like more people to participate in the workshop, then please contact me for information on timing and pricing for additional participants.
Likewise, if you would prefer to have this session in person, please let me know, and I’ll provide you with a personalised quote. including venue hire, etc
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Create a solid foundation and intentional direction with your
VIP BRAND VOICE AND MESSAGING STRATEGY
It’s time to confidently share your impact with the world.